COMS 427 Blog Post 4 Dolce & Gabbana and the need for media literacy
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| Image source: https://www.pinkvilla.com/fashion/celebrity-style/dolce-gabbana-show-200-employees-held-chinese-police-passports-seized-432334 |
On November 22, 2018, Italian fashion brand Dolce and Gabbana drew fury from its Chinese customer base after its co-founder, Stefano Gabbana was exposed to be using racist slurs on Instagram. This was not a one-time affair, the brand's founders have a history of being homophobic, transphobic, and racist. Considering Chinese buyers now make up 1/3 of luxury retail sales, this is not a good move for Dolce and Gabbana, who have started trending on Chinese social media platform, Weibo.
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| Image source: https://footwearnews.com/2018/fashion/news/dolce-gabbana-founders-apologize-weibo-youtube-video-1202709870/
In response to this, Dolce and Gabbana have released an apology on YouTube and Weibo in which they apologize for their actions. However, many fans are still upset, and have started a viral trend on Weibo of destroying or defacing Dolce and Gabbana products using the hashtag, Not Me.
What do you think of this controversy? Do you think it is right to hold brands accountable when they are disrespecting their customers? Or should the private opinions of a co-founder be kept private. We want to know what YOU think. Please leave us a comment or tweet us!
Image source: https://sputniknews.com/asia/201811231070060863-dolce-gabbana-shanghai-protest/ |
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